that doesn’t really give us an answer for the search engine itself, so we’ll have to assume Bing is not carbon neutral right now. But carbon neutral doesn’t mean there is a positive impact on the environment, only that any harm caused is mitigated in some way.Īccording to their own data, Microsoft is not carbon neutral, though they plan to be carbon negative by 2030. Imagine the impact this would have on a national scale?ĭo businesses even consider the carbon implications of using search engines when calculating their carbon footprint? It’s probably a moot point now since Google went carbon neutral back in 2007. ![]() If an environmentally concious business with 30 employees made Ecosia the default search engine on their machines, there would be a total of 90 searches and two trees planted every day! In this month of may, that business would have planted 44 trees. Most people use Google and the average person will make a search 3 to 4 times a day, so if you use Ecosia for 14 days, you’d probably plant one tree. It doesn’t mean that for every single search you make there will be one tree planted, rather you need to make about 45 searches before they plant one tree. Their green pledge is to plant trees for every search you do. Boy have thy done a great job of balancing everything, enhancing an already great search engine with their own algorithms and cool little additions like being able to go directly to a Wikpedia page by typing “search term #w”. Their developers are also working to ensure the ads work perfectly, knowledge panels fire up, image search and more as part of managing a custom search engine from Bing. Thanks to a few other sources like “data by the Climate Accountability Institute and The Guardian”, Ecosia are helping us to identify the organisations posing the biggest threat to our world. Many, like Ecosia, are also certified B Corporation members.”Ĭonversely, websites whose organisations find themselves on the Coal Exit List get a dirty factory icon added to their search results. So Ecosia will be able to decide where, when and how ads appear when you search for things.Īn example of changes Ecosia have made to their engine’s search results is the green leaf icon they have added to the website title of planet-friendly organisations since 2019.Įcosia tell us the websites of these organisations “have been assessed by ecological labels such as Hilfswerft, or Economy for the Common Good. The basic results you see are going to be ranked by Bing, but other technology like the adverts that appear and the design are handled by Ecosia. ![]() The only problem we can see with this is it’s unclear if Bing is actually carbon neutral or not (though it will be) and we talk about this a little more in the Green Pledge section below. So Ecosia are powered by Bing and this is how they deliver their search results. Technicalĭid Ecosia build an entirely new search engine? No, they are using search engine technology developed by Microsoft’s Bing. The question on your lips is probably how does the environmentally friendly search engine Ecosia work? Some people will think about the technical side involving the searches and results, others about how does their pledge of planting trees actually work? Let’s dive in.
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